FAQ

• Cross Bridge’s top priority is to create a service that advertisers, content providers and users absolutely love. Our strong user experience drives higher engagement which results in higher advertising effectiveness. Cross Bridge has 25% the video ad load of a traditional television minimizing clutter and strives to have a strong relationship between the amount of advertising viewed and the amount of premium content consumed. Elegant companion banners are placed in close proximity to the player to further reinforce brand messaging. • Cross Bridge is committed to the continual improvement of online ad effectiveness. We want the ads to be constantly changing and evolving with new, interactive ad formats that advertisers want. We work closely with our advertisers to find the right marketing solutions that work best for their brand and their needs.

• Cross Bridge strives to build a great consumer experience. We have learned that our users prefer to have a different ad experiences for long-form content than for short-form content. The length and placement of ad units varies based on the length of the content. Whether it’s a clip, full episode or movie, Cross Bridge’s online ad experiences are customized to the particular length of each video. • For long-form videos (full episodes and movies), advertisements on Cross Bridge’s appear during normal commercial breaks seen on traditional broadcast television. Generally, Cross Bridge’s users will only see approximately 25% of the ads that they would have seen if watching the same show on television. Cross Bridge’s also shows a limited number of display advertisements as companion banners to 30- and 15-second spots. • For short-form videos (clips), we show a variation of overlay ads, companion display banners and end-card advertisements.