FAQ

Cross Bridge was developed as a name that represented the actions that the company wanted to take to bridge the gap between mainstream media and inspirational/faith media. We wanted to bring the highest quality of inspirational and faith media to mainstream entertainment outlets.

Although Cross Bridge will produce some of its own content, we will primarily partner with elite content providers who own quality faith and/or inspirational audio-visual content, which is currently “under-viewed” and not generating significant revenue. Cross Bridge’s goal is to dramatically increase the audience for this content and to generate revenue for its partners through advertising and merchandising sales, as well as online giving opportunities.

Cross Bridge works as the main aggregator between nonprofit organizations, ministries, churches, and film companies and mainstream distribution networks such as Hulu.com, Beliefnet.com, and CrossBridge.com bringing the highest quality video content from these faith-based, inspirational organizations to the mainstream media companies for distribution.

Currently Cross Bridge is working to locate and distribute the highest quality faith, family and inspirational programming available on the web.  Part of that distribution strategy is to distribute this content through our partner Beliefnet.com on Belienet.TV.  We are also working on the Beliefnet partnership to distribute our most appealing content to Hulu.com.  Hulu.com is the premier television quality streaming site on the web today with over 50 million unique monthly visitors and over a billion video streams monthly.  

The main competitors to Cross Bridge are the various piracy services that enable users with the ability to illegally access premium content for free, without the permission of the content owner.

Currently, Cross Bridge and its content partners Hulu and Beliefnet are a U.S. service only. While we have every intention to make Cross Bridge’s growing content lineup available worldwide in the future, we do not have a specific time when this will take place. Cross Bridge would be required to clear the rights for each show and film to have streaming rights in each geographic region of the world, which will take time. Many of our content providers have already been working along these lines so that their programs can be available over the Internet to a much larger, global audience.

• Our goals are aligned with our users. We would like to keep as many videos up on Cross Bridge and our distribution partners’ sites for as long as possible. However, content retention depends on many things, including streaming clearances granted by our content providers. Cross Bridge is continuously working with content owners to keep videos up as long as contracts will allow. At this time, many of our content partner websites have been helpful and share our desire to provide choice and depth of videos on Cross Bridge. • If a video is taken down, there may be more than one reason why the video will expire off of the service. Streaming clearances can be determined by any number of legal or business agreements. Music clearances, impending DVD sales and syndication sales are just a few reasons why an episode, entire season or movie may expire.

Most of the time, we encourage viral distribution of Cross Bridge videos. Yet, viral distribution of premium content is still a fairly new concept and we will evaluate usage of the Cross Bridge player on a case-by-case basis.

Cross Bridge is focused on helping users find and enjoy the world’s premium content via the Internet. We focus exclusively on providing users with a source of premium, professionally produced content.

If you have content that you would like to share with the Cross Bridge audience, you can email content@crossbridge.com.

• Cross Bridge’s top priority is to create a service that advertisers, content providers and users absolutely love. Our strong user experience drives higher engagement which results in higher advertising effectiveness. Cross Bridge has 25% the video ad load of a traditional television minimizing clutter and strives to have a strong relationship between the amount of advertising viewed and the amount of premium content consumed. Elegant companion banners are placed in close proximity to the player to further reinforce brand messaging. • Cross Bridge is committed to the continual improvement of online ad effectiveness. We want the ads to be constantly changing and evolving with new, interactive ad formats that advertisers want. We work closely with our advertisers to find the right marketing solutions that work best for their brand and their needs.

• Cross Bridge strives to build a great consumer experience. We have learned that our users prefer to have a different ad experiences for long-form content than for short-form content. The length and placement of ad units varies based on the length of the content. Whether it’s a clip, full episode or movie, Cross Bridge’s online ad experiences are customized to the particular length of each video. • For long-form videos (full episodes and movies), advertisements on Cross Bridge’s appear during normal commercial breaks seen on traditional broadcast television. Generally, Cross Bridge’s users will only see approximately 25% of the ads that they would have seen if watching the same show on television. Cross Bridge’s also shows a limited number of display advertisements as companion banners to 30- and 15-second spots. • For short-form videos (clips), we show a variation of overlay ads, companion display banners and end-card advertisements.

Cross Bridge knows that consumers want to consume media on their terms. We want to provide consumers with the ability to enjoy great content where they are already spending much of their time online, which means being in the neighborhoods across the web like Hulu, Beliefnet, MySpace, Facebook and many more partner websites.

Cross Bridge does not disclose the business or financial terms of any of its distribution agreements.

It is our goal to partner with the top entertainment and social networking sites where people are spending a large portion of their time online. We want to be in the predominant neighborhoods across the entire web.

Cross Bridge is a free and easy-to-use video service that legally aggregates premium, professionally-produced content. We are focused on delivering the best viewing experience that requires no downloads and is accessible to users wherever, whenever, and however they want it.